In 2022, how will co-branding look? Balenciaga designed the Yeezy Gap.
In 2022, how will the already-amped-up fashion partnership look? Or, to put it another way, how can one beat the current trend of buzzy co-branded collaborations, such as those carried out by Gucci and Balenciaga, Fendi and Versace, and so on? It involves three players and appears to be something like this... Yeezy x Gap x Balenciaga is a collaboration between Yeezy and Gap. Amid a tour-de-Balenciaga featuring Kim Kardashian and Kanye West (who now legally goes by Ye), Ye and Balenciaga creative director Demna Gvasalia (who now just goes by "Demna") have revealed a collaboration as part of the rapper-slash-everlasting designer's Gap collection."Working with Gap and Demna to make excellent stuff available to everyone at all times is a vision come true," Ye stated on Friday. The first drop from Yeezy Gap Engineered by Balenciaga – as the unique collaboration is officially known (because "X" is definitively last season) – is...
